Mechanics of the movement
Emotional manangement
The Animal Rights movement activists evoke emotion in their current members and those who they want to recruit by showing images and videos of suffering animals in addition to documentaries on the farm industry. "Shared emotion norms and emotion management techniques further organizations' goals and elevate members' social position in relation to others" (Stets, 161, 2007). Media, as well as discourse, can shape the emotional effect that a movement has on people, which draws them into the movement. Rationality is also used because through the media the members and individuals outside the group, are able to see first hand what is happening and have the credibility to what they know has been going on in the farming and fashion industry. "The appearance of rationality as a technique for impression management and emotion management has also proved useful to social movement activists in efforts to legitimate beliefs and challenge critics" (Stets, 161, 2007). This makes it real and through the emotional management, it creates a sense of urgency to act because of the moral shock they receive through the media. Prior to media, there were less concrete facts about the inside workings of the meat industry. More recently, "Social intuitionists believe that the logical component of moral judgments serves largely to provide post hoc justifications for our initial gut-level decisions as to whether an action is right or wrong (Herzog, 486, 2009). Having visuals and statistics about what is going on first hand, allows the Animal Rights movement to sustain legitimacy and back up their reasoning for having so much emotional support and framework.
Outcomes of the movement ​
The outcome that the Animal Rights Movement aims for, is people to switch to a plant-based diet and lifestyle, eliminating the use of all animal products. The members encourage ethical treatment of animals and for people to stop eating meat, which contributes to the inhumane ways they are treated. There are multiple types of activists and ideologies of members but the overall goal is to decrease animal exploitation in all industries. The Animal Rights movement would like the world to commit to this but there are many things that stand in their way when trying to reach a whole world's population. Their outcome encompasses the globe and they do not see it as something that should be done but something that needs to done which also puts animal rights as equal to human rights. Activists want social justice and link animals to humans, diminishing the lines between the two. However, their desired outcomes are becoming more real, as the world's veganism has increased rapidly over the past ten years. There are resources available in supermarkets and restaurants, allowing meatless items to be more accessible to consumers around the world. Plant-based products are being integrated into the society, which means the movement has been gaining success, even if it is on a small scale. The movements outcome is very clear and consistent with the member's values, allowing their actions to be concrete and powerful. Another outcome the Animal Rights activists focus on are changing policies and regulations within the government that allow mass production of animals to persist. They attack large corporations closely associated with the government such as Monsanto, a GMO seed company. As a result of these outcomes, the movement not only targets gaining members and changing individual's lifestyles but also change the structures on which institutions are based on, which reshapes the cultural values of a society.
Solidarity with other movements
The Animal Rights Movement and the Environmental Movement have similar feelings and interests on topics that they each promote. They both care about issues involving how we treat wildlife, plants, and animals on the land, we live on. As a result of having similar ideologies, "Both oppose unsustainable practices, and both seek to protect wildlife from habitat loss, pollution, and climate change" (Lin, 2018). The Animal Rights Movement has shifted largely from mainly focusing on the treatment of animals to now associating that with environmental changes and sustainability. For example members of the movement promote that going vegan reduces the amount of water used to make food, meat uses more water and energy than plants do. Animal Rights activists also bring up the importance of not using chemicals in farming practices, which is a large motivator of the environmental movement. Tieing these two movements together enables the movements to be larger and able to recruit more members, partner with different organizations, and increase awareness to the public since both want the whole society to be involved to make a change. In addition, both movements focus heavily on consumption patterns. The Animal Rights movement encourages people to stop consuming animal products, similarly, the Environmental movement wants people to stop consuming plastic and styrofoam and to switch to reusable products. As a result, their messages relatively align because they want the consumer to change how they consume, putting the obligation of making a change in their members' hands. "In the case of the animal movement, issue entrepreneurs identify animal exploitation as a social problem in much the same way that environmental threats are increasingly constructed as anthropogenic social problems (Lyle, 2012). As a result, the two movements want social action to be taken among the public to reduce harm whether that be to animals or the environment.